"Most of the companies that fail simply miss their window; they have the right ideas but at the wrong time, or the technology their product is based on just isn’t ready.
And then there are the handful of others, like Fishpond or Howler Bros., who do catch the wave. They usually do this with good design first, and a quality product to back that up.
One company that I am starting to think will fall into the latter category is Marshwear. The brainchild of South Carolina guide Logan Roberts, Marshwear is following the Howler Bros path of cool designs on functional, mostly no-frills clothes, for very reasonable prices. I’m a particular fan of their Artist Angler series, which marries technical clothes akin to what you’d buy from Patagonia or Simms with a Southern Coastal vibe. It works. Some of their designs are downright Southern Gothic."