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Marsh Wear was started in 2010 by a Charleston, SC fly fishing guide, Logan Roberts. For 8 years, the brand gained a core following through grassroots efforts running out of a small local office. In 2018 Marsh Wear formed a partnership with the 60 year old family run and operated, AFTCO. Today Marsh Wear runs as an independent subsidiary, with the branding and creative coming out of Marsh Wear’s Charleston, SC office. Coupled with the backend and logistic support from AFTCO’s California based headquarters, Marsh Wear offers a boutique brand feel with the service you would expect from an industry leader.

Marketing Manager

Job Description

Position Description:

Marsh Wear is looking for a talented Marketing Manager. Marsh Wear is a sister company of AFTCO, a major presence in the performance wear industry. This position is primarily responsible for the e-commerce and online marketing efforts for, but also coordinates offline events such as launch parties, supports our retail partners and the overall brand voice and direction. The person in this role works with in-house and outside partners, as well as independent video and photography talent. They will work alongside of AFTCO's robust inhouse product, digital marketing teams, and fulfillment teams to support the growth of Marsh Wear. This includes helping to develop the Marsh Wear brand voice. The ideal candidate will have the ability to coordinate cross-functional teams – including sales, marketing, merchandising, and design – as well as external web service providers.

Key responsibilities:

Marketing Calendar – Create, oversee, and ensure the execution of Marsh Wear’s digital marketing calendar

· Scheduling and coordination of seasonal promotions, email blasts, and other marketing events

· Working with Marsh Wear’s designer to plan, coordinate and execute online marketing campaigns, e.g., Video Series, blog content, and brand story telling

· Aligning retail selling periods with Marsh Wear’s web promotions

Online Traffic – Oversight and execution of traffic acquisition and online marketing activities.

· Work alongside Marsh Wear’s paid search advertising partner on their ad creation, audience targeting and performance

· Involvement in execution and strategy of emails

Graphic Development

· Working with AFTCO’s inhouse graphics department to further develop Marsh Wear’s graphics

· This may include photoshop, email design, and additional graphic work

Onsite Operations and Merchandising

Working with AFTCO’s inhouse merchandising team on the following:

· Effective onsite A/B testing and content optimization

· Leveraging onsite opportunities, e.g., email acquisition promotions

· Appropriate onsite merchandising of product categories

· Establishing a reporting discipline

· Fully understand business objectives around profitability, merchandising, and increasing brand awareness

Job Requirements

· E-commerce experience with demonstrated ability to manage / lead internal teams and external collaborative partners

· Understanding and experience with SEO, PPC (and the major PPC platforms), Affiliate

· HTML knowledge is a plus. You will work alongside our in-house graphics team and outside web resources contractors when needed, but you must have the ability to make normal onsite changes within our CMS.

· Google Analytics knowledge

· Web / tech savvy with familiarity of current e-commerce trends

· Advanced Excel and other technical skills

· Experience managing rich media content

· Understanding and familiarity of the Active / Outdoor sportswear market or sporting goods market is a plus

· Knowledge and capability in relevant platforms and technology is a plus:

· E-commerce platforms (Shopify, WooCommerce, BigCommerce, etc.)

· Email platforms (MailChimp, Listrak, Bronto, Klaviyo)

· B2B Portals (RepSpark, Hubsoft, NuORDER, etc.)

· Web integration management (ERP systems, product / inventory feeds)

About You: Must be highly motivated, possess good communication skills, and have the ability to work as a team player. An interest in fishing and/or ocean sports is helpful. As a company we have donated 10% of our profits back to ocean conservation every year since 1958. It is important that our employees share our passion of giving back. Interested and qualified applicants must submit a resume that includes a cover letter outlining your qualifications and experience in relation to this specific position and salary requirements.

Sizing Guide

East Coast Cotton T-Shirts

East Coast Cotton t-shirts offer a fuller, more relaxed cut. If you prefer a modern athletic look, we suggest that you order down a size. Spun, knitted and sewn in the South, Marsh Wear's 100% pre-shrunk Pima Cotton offers a cashmere-like feel that keeps you comfortable and looking fresh.

Chest 38" 42" 46" 50" 54"
Body Length 29" 30" 31" 32" 33"
Sleeve Length 8.5" 9" 9.5" 10.5" 11.5"


Pro Blend T-Shirts

Pro-Blend t-shirts are cut slightly slimmer for an athletic fit. If you prefer a shirt with a fuller cut, we recommend ordering up a size. These shirts feature a shrink resistant poly cotton blend for a light, super soft feel that wicks away moisture.

Chest 41" 44" 48" 52" 56"
Body Length 29" 30" 31" 32" 33"
Sleeve Length 8" 8.5" 9" 9.5" 10"


Performance Shirts

Our performance shirts are cut to standard sizing in the body and are slightly longer to keep you covered during active ventures. This range of lightweight, full coverage, moisture wicking gear will keep you cool, stylish and comfortable while protecting you from the elements.

Body Width 22" 23" 24" 25"
Body Length 28" 30" 31" 32"
Sleeve Length 25.5" 26" 26.5" 27"


Rutledge Vest & Outerwear Jackets

Our signature Rutledge Vest was designed with the do-it-all sportsman in mind. Sporting a rugged water resistant outer shell and just the right weight of insulation to insure comfort and good times on any adventure. Whether it be a morning cast and blast or an evening oyster roast this vest fits the bill in style.

Chest 42" 44" 46" 48" 50"
Body Length 26" 27" 28" 29" 30"
Shoulder 18" 18.5" 19" 19.5" 20"


Hydro Shorts

Our Hydro Shorts fit true to size in the waist and have a narrower cut in the hip and thigh like unpleated khaki shorts. These water submersible shorts are ready for any adventure.

30 32 34 36 38 40
Waist 31" 33" 35" 37" 38.5" 40.25"
Length 18.5" 19.25" 19.375" 19.75" 20.25" 20.25"
Leg Opening 9" 9.375" 9.625" 9.75" 9.875" 9.875"


Escape Pant

Our Escape Pant fit true to size in the waist and are a slim straight cut. Constructed of the perfect weight durable nylon with added stretch, so you are ready for any adventure.

28 30 32 34 36 38 40
Waist 29" 31" 33" 35" 37" 39" 41"
Inseam 30" 30.5" 31" 31.5" 32" 32.5" 32.5"
Leg Opening 15.25" 15.5" 15.75" 16" 16.25" 16.5" 16.75"



Waist 28-31" 32-33" 34-36" 36-38" 38-42"